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Dubai Properties targets European investors

- September 11, 2007, 9:55 pm

Dubai Properties, a member of Dubai Holding, has targeted European investors via a week-long program that started on September 4th at one of the Continent’s most enduring symbols of elegance, the Hotel Ritz in Paris.

The Ritz campaign was part of a Dubai Properties initiative to extend the reach of its global presence, promote its signature projects to an international audience and gain international investor interest in Dubai. It follows the significant success of another European drive, held during July and August, at London’s prestigious Harrods department store, the third most visited tourist attraction in the UK.

The exhibition, which ran from 4-9 September, with a special showcasing of signature projects was inaugurated by Mohammad Bin Breik, CEO of Dubai Properties.

Fahad Al Gergawi, Director of International Sales Operations for Dubai Properties, said: ‘Recent UAE property law changes have encouraged international investors to acquire property in Dubai and we believe this trend will continue in the months ahead.

‘During our week-long exhibition at the Ritz Paris, investors have had the opportunity to interact with us directly and learn in detail about the various projects underway, in addition to gaining strategic insights into the Dubai property market. Over the next three years, we will have a significant amount of units available for purchase, which are expected to only marginally meet the surging demand for our properties.’

Dubai Properties’ niche projects such as Business Bay, The Villa, Jumeirah Beach Residence and Culture Village were featured at the week-long event.

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