- January 28, 2008, 10:19 am
MotorCity has been awarded the ‘Best Space Only’ stand Award at the Autosport International Show, the largest motorsport exhibition in the world that was held in Birmingham, United Kingdom from January 10 to 13, 2008. Developed by Union Properties PJSC (UP), one of the leading property developers in the United Arab Emirates, MotorCity is a development based on a unique automobile and motor sport theme that includes residential, business, sports and leisure opportunities.
“MotorCity received excellent feedback and interest from a wide range of visitors at the exhibition, which played an important role in our efforts to enhance and increase awareness and interest of motorsport in the Middle East for motorsport and race enthusiasts,” said Michael Jackson, Chief Marketing Officer, UP. “This is our third participation at the Autosport International Show and we are thrilled to win this prestigious award for our stand, the design and concept was a fusion of elegance, motion and speed, designed by the UK-based Button Group.”
The MotorCity stand design takes its inspiration from both the MotorCity brand as well as the automotive and motorsports sectors. There is a strong sense of the MotorCity brand not only through the use of the logo and the curved lines of the walls, but also the stand colour palette consisting of the red, black and white. To incorporate the racing theme to the stand, a bold red curved band races across the stand and gives the dramatically suspended SpeedCar Series car a real sense of motion and speed. The brand and racing theme are further re-enforced by the graphic treatment as well as the audio-visual presentations.
“We have developed a solid relationship with Button as an international partner that has created exceptional exhibition stands for UP at various trade shows. We share the same visions for the future of our collaboration internationally and we look forward to more award-winning stand creations this year,” added Jackson.
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