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Dubai Schools supported to initiate healthy eating habits
- May 26, 2008, 1:37 pm
These include Del Monte, Milco, Oasis Water, Heinz, United Biscuits (McVities), Wenham Major Dubai and Future Health all of whom have pledged support for this fast-growing healthy eating initiative across Dubai schools.
Lester Owencroft and Zouhair Harkous, the two forward-thinking businessmen who pioneered this unique concept, are intent on making a difference to everyone’s lives in the United Arab Emirates through the promotion and education of children’s healthy eating habits.
‘We value the commitment from these organizations to support us in ensuring that every schoolchild in Dubai has the opportunity to benefit from a healthy school lunch.
Parents and teachers are now assured that school children have easy online access to a varied, balanced and nutritious lunchbox, all freshly prepared every day containing some of the world’s leading healthy brands and delivered direct to the classroom each morning.’
says Harkous of CityChef LLC.
‘We all try hard to send our children off to school each day with a sensible, nutritious and appetizing lunchbox comprising of a diversity of food groups that they will enjoy’ explains Jane Owencroft, Marketing Director of the LunchBoxes.ae brand.
‘The attention and support that we are now getting from these large organizations is an indication of how we, as a community, are working together to address the challenges of child obesity and diabetes which are reaching epidemic proportions in the UAE’.
‘We at NFPC see that Milco dairy and Oasis water products are a natural fit into any healthy eating plan, particularly for youngsters at school’ states Nadine Traboulsi, Marketing Manager, National Food Product Corporation ‘and therefore we have taken the decision to support this healthy school lunchbox initiative in any way that we can,’
‘Del Monte are delighted to be involved with LunchBoxes.ae and to see that our diverse and convenient range of fresh-cut fruit and vegetables becomes part of every child’s daily nutritional intake,’ says Virginie De Beco, Regional Marketing Manager, Del Monte Foods.
‘We see significant synergy between our respective organizations to work together in different ways to care for our children as they grow towards adolescence and beyond,’ states Darryn Keast of Future Health Cord Blood Care, ‘and we are a very strong supporter of this unique healthy school lunchbox initiative across the UAE.’
The online service provided by LunchBoxes.ae enables parents to register their details, logon once a week with their child and then create healthy lunchboxes from the appetizing online menus. Then parents can sit back and relax knowing that their children who are eating well, will go on to learn well and play well.
In-house certified nutritionists review every online lunchbox creation and will offer advice to parents too, if required.
‘The Citychef team spring into action every morning, just before the sun rises, and create these gourmet school lunchboxes containing the healthy ingredients that have been selected online and supplied by these market leading organizations,’ concludes Owencroft.
‘Each child’s lunchbox is packed into an individual mini cooler box and rushed to their classroom in CityChef refrigerated vans just in time for them to enjoy their healthy meal.’
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