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IGY announces Cardona as Regional Marketing Director
- July 1, 2008, 12:59 pm
: Island Global Yachting (IGY), one of the world’s premier owners, developers and managers of marina properties and yachting lifestyle destinations, has announced the appointment of John A. Cardona as Regional Marketing Director for the Middle East and Europe. Cardona will be responsible for the marketing of IGY Marinas current developments in the UAE, which will see an increase of almost 40,000 berths within the region, as well as the opening of new marinas in Europe.
Cardona has over 25 years of experience in marketing and sales, within the hospitality industry at locations throughout the world. He has been instrumental in developing and implementing marketing strategies with international brands including Ritz Carlton, Peninsula and Regent Hotels & Resorts.
Michael Horrigan, CEO Middle East & Europe of IGY said:
“John brings a wealth of experience and knowledge of the hospitality industry that will serve to fulfil IGY’s ambitious growth targets. We have every confidence that he will bring the commitment and drive needed to move our business forward in the Middle East and Europe. John joins us at an extremely exciting time in our development and his enthusiasm and energy makes him the perfect person to drive business forward.”
John A.Cardona, newly appointed in his role as Regional Marketing Director for the Middle East and Europe at IGY said:
“I am thrilled to be joining IGY at this pivotal point in the company’s development both here and in Europe. The projects that we will be launching in the UAE will be some of the most innovative the marina industry has seen. Dubai for one, as its coastline continues to be developed, promises to deliver some very exciting and market leading marinas over the coming years. With its positioning as a luxury destination becoming ever more prominent IGY is keen to maximise first mover advantage.”
IGY is the exclusive marina developer for all of Nakheel’s coastline based developments, including The Palm and The World.
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