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Emaar launches a ready-to-live-in ‘Open Home’

- February 14, 2009, 11:24 am

Emaar Properties has unveiled a ready-to-live-in ‘Open Home’ that highlights the lifestyle amenities and design elegance of residences within The Old Town, an established residential community within Downtown Burj Dubai.

The Open Home, which is a fully furnished model home, is open for viewing for the public.

Elegantly designed to reflect traditional Arabian architectural ethos, The Old Town is one of the most sought-after residential communities in Dubai, with a prime location within Downtown Burj Dubai, described as the new heart of the city. The lifestyle amenities and elegant build quality make The Old Town highly appealing to potential home-owners.

Potential customers can opt to rent or purchase residences within The Old Town through Emaar’s ‘Rent to Own’ or ‘Plan to Own’ schemes. The schemes will enable customers to own property under more affordable terms within Emaar’s world-class master-planned communities in Dubai.

As per the ‘Plan to Own’ programme, Emaar will help potential home-owners and commercial customers who can qualify for a mortgage through a bank to bridge the gap by extending their payment plans. With the ‘Rent to Own’ programme, tenants can adjust 100% of the first year’s rents as home finance if they decide to purchase the property within ten months of living in the home.

Mr Ahmad Al Matrooshi, Managing Director - UAE, Emaar Properties, said: ‘Old Town in Downtown Burj Dubai has an outstanding architectural style that celebrates the Arabian culture. With the Open Home, we are offering potential customers the option of evaluating the build quality, design excellence and amenities in The Old Town residences. They can then make an informed decision to rent or buy these ready-to-live-in homes using Emaar’s pioneering To Own scheme.’

Featuring low-rise, three-storey apartments, The Old Town has 1,560 residential units in six quarters - Yansoon, Zaafaran, Reehan, Zanzebeel, Kamoon and Miska. The terraces, balconies, recesses and niches are reminiscent of the old world Arab architectural splendour, and make for a comfortable outdoor lifestyle. Amenities include children’s play areas and pool facilities.

The Old Town is in close proximity to the city’s leading shopping and entertainment destinations - The Dubai Mall and Souk Al Bahar - and in easy access to The Address, Downtown Burj Dubai; The Palace - The Old Town; Al Manzil and Qamardeen hotels. The homes also open to views of Burj Dubai, the world’s tallest building.

The Open Home is located in The Old Town, Downtown Burj Dubai. For visiting the model home, customers can register interest on-line at www.emaar.com, or call or visit Emaar Square Sales Centre from 9am to 6pm, Saturday to Thursday. They can also call toll-free 800-EMAAR (36227) for more details. Emaar is also currently finalizing various open homes for other communities within Downtown Burj Dubai.

Downtown Burj Dubai, a 500-acre bustling neighbourhood, is an established neighbourhood featuring residences, commercial offices, hotels and shopping malls. The Dubai Mall and Souk Al Bahar - two of Dubai’s most prominent malls - are located within the neighbourhood apart from four established hotels. The Dubai Fountain, an upcoming attraction, in the Burj Dubai Lake is billed to make Downtown Burj Dubai one of the city’s tourism destinations.

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