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Hamptons International launches ‘Best of British’ campaign

- March 31, 2009, 12:23 pm

Hamptons International launches ‘Best of British’ campaign

Hamptons International has launched an exclusive ‘Best of British’ campaign - an innovative new initiative designed to bring the very best of British property directly to buyers across the UAE.

The ‘Best of British’ initiative utilizes Hamptons International’s global reach, enabling its customers to market their properties directly to an international audience actively looking to buy in the UK.

The slowdown of the UK market means that there are now fantastic opportunities for investors who are able to benefit not only from declining house prices, but also the weakness of the Pound against other currencies. ‘Best of British’ builds directly on this opportunity by bringing some of the UK’s best properties to ready buyers in the UAE.

Niki Gifford, Marketing & PR Director, Hamptons International said,

‘The UK is an incredibly attractive proposition at the moment for overseas investors who are keen to capitalize on the economic conditions and invest in the best for less. Hamptons’ ‘Best of British’ campaign is designed to connect UK customers with ready buyers across the UAE and provide an innovative way to market property during challenging times.’

The initiative launches in Dubai with an exclusive VIP gala event on the evening of April 14 in aid of The Prince’s Trust, with HRH Prince Michael as the guest of honour. The glamourous event will be held at The Address, Downtown Burj Dubai, and will help to raise much needed funds for disadvantaged young people, as well as officially launch the ‘Best of British’.

Following the launch, the participating properties will be showcased at an exclusive property event - taking place in Dubai Marina from April 16 to 18 and is expected to attract over 1,000 high net worth property investors. At the event, prospective buyers will be able to view an exclusive range of UK properties and obtain first-hand advice from Hamptons’ highly experienced UK investor team.

The showcase in Dubai will be followed by a second exhibition at the leading real estate event ‘Cityscape’ in Abu Dhabi, which runs from April 19 to 22. ‘Cityscape’ is a much-celebrated event for the global real estate industry and brings together international and regional investors, banks and individual buyers and real estate experts.

With many large investment companies and prominent investors located in Abu Dhabi, the exhibition will enable Hamptons to market the select properties directly to this audience.

Gifford added: ‘The UK has traditionally been a strong market for investors in the UAE, given the choice of the country as a business, education, leisure and healthcare destination. The diverse portfolio of properties offers investors in the Gulf a choice of resale and new-build homes ideal for individuals and families in key locations.’

The campaign follows more than a year of declining house prices in the UK, with house price reductions of between 20% and 25% since the peak of the 2007 market and with predictions of further 5% drop this year before the market bottoms out.

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