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Abu Dhabi’s Al Raha Beach Hotel ‘has found its niche market’

- December 10, 2005, 9:58 am

Abu Dhabi’s first boutique property, the Al Raha Beach Hotel, formally opened on Wednesday with an exclusive dedication ceremony. The hotel has captured a niche market for Arabian and European clients, a senior official said.

The hotel had a soft opening last year.

“The Al Raha Beach Hotel has found its niche market and a host of satisfied return guests from across Arabia and Europe. We have the pleasure of being a luxury city property with the advantages of a full service resort. Our guests are guaranteed that all their needs are met and even exceeded and we cater to those seeking extra privacy with our suites and our fully furnished villas,” said general manager Kamel Zayati.

“While Al Raha Beach Hotel has drawn considerable interest from European guests, our meeting space and ballroom have captivated the local market. We’ve hosted many events from elegant weddings to high-powered conferences, and our guests are constantly impressed by the outstanding level of service which accompanies the five-star surroundings.”

For a secluded retreat or quiet business getaway, Al Raha Beach Hotel delivers on both amenities and service.

Zayati considers the hotel a hidden gem in many ways and is confident of the resort’s foothold in the competitive regional and international markets. “Our properties and service takes exclusivity one step further. Our guests experience it every time they return and word is getting out.”

The hotel, located on the outskirts of Abu Dhabi on the Dubai highway, has 110 rooms and 24 villas. Zayati said Al Raha’s main selling point is the luxury surroundings.

The hotel’s spacious rooms overlook the Arabian Sea.

“It offers a secluded luxury resort within easy drive of both Dubai and Abu Dhabi with a host of facilities, sports, dining and others.”

Al Raha Beach Hotel is operated by Danat Hotels and Resorts, the umbrella brand for the hotel division of the National Corporation for Tourism and Hotels (NCTH).

Source - Gulf news

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