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Emaar fosters community living through value-added services
- October 21, 2006, 12:49 pm
Global real estate major Emaar Properties is shaping its success model through value-added services and community-focused initiatives.
Ahmad Al Matrooshi, Managing Director, Emaar UAE, unveiled a series of steps that will also guide the company to accomplish its Vision 2010 goal of being one of the most valuable companies in the world.
‘We have identified and rolled out strategic management techniques to achieve the goals outlined in our Vision 2010,’ said Mr Al Matrooshi, a UAE national who has 25 years of experience, having earlier worked with the Dubai Development Board and the Dubai Chamber of Commerce and Industry. ‘Apart from diversifying into retail, hospitality, education and health, we are also focusing on our master-planned communities in the UAE through a series of value-added services.’
As the first step, Emaar has already established Emaar Property Services which offers services like selling and leasing for clients. ‘We have also been organizing events like the Community Market Day and Home Improvement, and sporting events like Community Cricket, which have nurtured community spirit and brought residents together,’ he added.
Emaar has already handed over more than 14,500 freehold units in Dubai. ‘That experience puts us in a good stead in developing large master-planned communities - an expertise that we are now extending in other regional economies including Saudi Arabia, Egypt, Morocco, Syria, Tunisia, Pakistan Turkey and India,’ said Mr Al Matrooshi.
Building on its reputation of nurturing local talent, Emaar hires and trains UAE nationals on several senior managerial positions in the country and abroad.
‘Our biggest challenge today is to deliver products that exceed customer expectations. This can be accomplished only through a team of managers who believe in Emaar’s founding principle of strengthening the local economy while excelling ourselves in terms of product quality, delivery schedule and asset value, ’said Mr Al Matrooshi. ‘Our employees know what is expected of them and this has led to improved work performance and, in turn, enhanced customer satisfaction.’
A graduate in Public Administration and Political Science with Diploma in Property Management, Mr Al Matrooshi is founder and chairman of Dubai Property Group, a forum that upholds a code of ethics for real estate practices and procedures. He is also a Board member of the Dubai Ethics Resource Center.
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