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Sorouh launches ‘Saraya Abu Dhabi’ in Abu Dhabi city

- December 5, 2006, 12:14 pm

Sorouh Real Estate, Abu Dhabi’s leading real estate development company, today announced the launch of Saraya Abu Dhabi, a new AED 3.5 billion mixed use development in Abu Dhabi city.

Sorouh unveiled Saraya Abu Dhabi at Cityscape 2006, currently being held at the Dubai International Convention and Exhibition Center (DICEC). The 30 towers of Saraya will include residential and commercial buildings ranging from 10 to 40 stories, serviced apartments and a hotel, spread over an area of 125,000 square meters. Sorouh also unveiled a model of ‘Saraya’, the Arabic word meaning ‘palace’.

Saeed Eid Al Ghafli, Sorouh’s Chairman, said that Saraya Abu Dhabi will be yet another project that will deliver the corporate promise of “life in perfect balance” to residents and other users. He said the buildings at Saraya will combine the aesthetic values that Sorouh is already known for with excellent architectural standards and modern technology to deliver that promise. The residences at Saraya will offer a modern and balanced lifestyle.

“The community at Saraya Abu Dhabi will enjoy excellent views of the Lulu Island, the corniche and the sea. At Saraya, we have walked the extra mile to leverage the location advantage, and working closely with our architects, we have made sure that each plot is specially positioned to maximize its views off the Arabian Gulf,” Al Ghafli said.

Al Ghafli said that Sorouh has embraced an open policy to enable international development companies to invest in its projects. “The government’s policies of liberalization and transparency have enabled us to bring in leading international companies to participate in our projects to ensure international quality and standards,” he added.

Mounir Haidar, Sorouh’s CEO, said that Saraya Abu Dhabi will strengthen Sorouh’s position as a real estate leader in Abu Dhabi. The project is a result of Sorouh’s strategy of investing in local opportunities as and when they arise.

Work on the Saraya project will begin by the end of this month and will be completed by 2013, Haidar said. The first phase of the project, lasting 18 months, will focus on building the infrastructure support for the community including roads and sewerage facilities. Construction of the towers will be completed in two phases, in 2010 and 2013, he said.

Haidar said Saraya Abu Dhabi is designed by PTW Architects of Australia who are specialized in designing waterfront projects and enjoy an international reputation for delivering high quality design and planning solutions. PTW also has considerable experience in designing projects that feature environmentally sustainable architecture and master-planning buildings for balanced commercial, cultural and public uses.

Like Sorouh’s other projects, the Saraya Master Plan achieves a high level of open space, and a series of parkland areas that are punctuated by smaller urban civic spaces, formal water bodies, playgrounds, picnic areas, family areas, mediation and exercise spaces and a full network of walkways and jogging traits.

Saraya Abu Dhabi is the latest of several projects announced by Sorouh since its launch in September 2005. Saraya’s launch was reserved for Cityscape 2006, which hosts 392 exhibitors representing 85 countries. Over 50,000 people are expected to visit the exhibition during December 4-6.
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